ONGO

Seoul-based headwear brand founded in 2019 that reinterprets traditional Asian hand-knotting as contemporary strap details, under the motto "Traditional craft, translated into everyday fashion."

Known for its "Seoul My Soul" cap collection, including belt, ribbon, and flower knot caps, and now expanding from caps into bags and accessories.

Every step, from design and strap crafting to hand-knotting and production, is handled in-house, with Korean and English online stores and openness to wholesale and collaboration partnerships.