About the Brand

Korean ceramics and lifestyle studio based in Icheon, Korea's renowned ceramics hub, whose name means "without deliberate ornament or added meaning," creating honest, unembellished objects designed to stay in everyday life for a long time rather than be quickly used and replaced.
Starting with ceramic tableware such as plates, bowls, and cups, the brand designs each piece by first imagining the everyday scene it will belong to, and has expanded into home living and fragrance through MUJAGI HOME and its fragrance line TOAI.
Sold through Korean, English, and Japanese online stores with worldwide shipping, alongside a showroom, stockists, and a dedicated B2B program.
Featured Products
Flower 29 Plate
Flower 06 Plate
Floom rice&soup bowl
Flower mug 250ml
