BRKA

BRKA stands for "Being Regular Keeps All," the belief that small, steady routines keep everything in balance. Launched in Korea in July 2025, the brand is operated by Poled, a baby and family care company that began as an in-house venture at Hyundai Motor Company.

Every BRKA product is fragrance-free and colorant-free, with minimal, purposeful formulas tested for sensitive skin and developed with pregnancy-friendly use in mind. The lineup covers hair and body routines, from a balance shampoo, water treatment, and scalp tonic to a mildly acidic body wash, barrier-care body lotion, and foot cream, all in a refined, minimal design made for everyday spaces.

In Korea, BRKA is sold online through Musinsa, Naver, Coupang, W Concept, Hwahae, and The Hyundai, and offline at The Hyundai and Musinsa Beauty. The brand has sold more than 30,000 units and earned over 1,000 verified reviews, and is now looking for wholesale, retail, and distribution partners in the U.S.